Project 03

NewAge Lifestyle Perks Incentives Program

In late 2020, ARIIX merged with a larger company and changed the business name to NewAge, which left all existing programs in need of re-branding. One of these programs, called Lifestyle Perks, was on the list to be revamped. Not only did we need to update these assets, but we also needed to communicate these changes to our sales reps, aka Brand Partners.

Our in-house creative team redesigned the look and feel of the program to be more visual with lifestyle photography to match. This can be seen throughout the Program Overview PDF and accompanying email.

My primary role in this project was to craft the copy for these assets as well as provide design direction and feedback. I was also in charge of utilizing IBM Acoustic, a cloud-based automation platform, to create, deploy and provide analytics on this email communication in comparison to our other email campaigns.